What is the best time to post on social media? This a tricky question, even for experts to answer, the best posting time is difficult for different platforms to gain more followers.
But there are few predicted times when you can get maximum post engagement. The best times also depend on the audience, content quality, and the number of posts.
Generally, people can’t understand why post timing affects social media engagement. No doubt the best time to post on any social media will only add some value.
Maybe it is affected by the algorithm of that platform and the availability of users at the specific time of post.
But it does not guarantee that you will get millions of views just by posting at any specific time.
Surely, you can increase engagement on your posts by posting at various best times.
Before exploring the best time to post, Let’s find out the best day to post on social media!
Daywise Best Time to Post on Social Media
Friday is mostly considered the best day to post on social media. You must be familiar with Friday social media post ideas and their timings.
These best post timings are divided into two different categories, which are:
- On Weekdays, the best times to post are from 1 pm to 3 pm and 5 pm to 6 pm.
- On Weekends, the best times to post are from 9 am to 2 pm and 8 pm to 11 pm.
But never schedule all your social media posts on these time frames, because the best times depend on various factors such as the country you live in and the audience you are sharing with.
First of all, the important thing is that, know about our audience and how they use social media platforms.
We can easily find out why the best times change for each platform by keeping in mind the basics of these platforms.
Facebook is used both at work and at home on different devices, so the best time depends on the specific audience and the way they use it. 30 % of US adults regularly get news from Facebook.
Instagram ranks 4th among the biggest platforms which is mostly used by mobile phone users, so they use it any time of the day.
Twitter is mostly used by marketers to deal with end customers. And just like Facebook, it is also audience-dependent.
YouTube is the second largest search engine as a huge crowd searches here for different types of video content like entertainment, music, how-to guides, etc.
TikTok is not a search engine in a traditional sense. But still, users can search hashtags and trending topics to find related videos related to the specific topic.
LinkedIn is mostly used by online workers and professionals. They check it out when they are not too busy or during their breaks.
Pinterest is generally used by users in their leisure time, just like spending time with family and watching TV.
Now we have an idea about different platforms and the way users spend time on these platforms. But the main question in mind is:
Are these specific times useful for everyone?
For social media engagement, timing is the most crucial factor. It is considered a key to success. Any time which is best for one person does not mean it will fit for all.
In addition to the best times, there are other factors like niche, audience, location, and platform algorithm, for getting bulk engagement.
That’s why we should be flexible and change our schedule based on what time works for us. With this strategy, we can make our posts get audience engagement.
After monitoring the post’s engagement, we can adjust our schedule to get better objective-oriented results.
Now let’s find out the best times to post on Facebook first!
What is the best time to post on Facebook?
Facebook is one of the greatest platforms in the race for social media. Monthly active users on Facebook are about 2.91 billion.
We can reach our target audience more effectively by posting at the right time to get more comments and likes on our posts. The best times to post on Facebook are usually from 1 pm to 4 pm.
Although there are different times on weekdays and weekends.
- On Weekdays, 3 pm is the best time to post on Wednesday but on Thursday and Friday posting between 1 pm and 4 pm is considered the best time.
- On Weekends, the best time is from 12 pm to 1 pm.
Worst time to post on Facebook
Just like the best times to post, there are also the worst times, and don’t post. We should avoid posting from 8 pm to 8 am to post on Facebook for the entire week.
Expert’s recommended times
- Elle & Co recommends 1 pm to 3 pm as the best time.
- Hubspot suggests 9 am for the entire week and 1 pm to 3 pm from Thursday to Sunday.
- Fast Company recommends 3 pm on Thursday.
- Huffington Post suggests Thursday and Friday as the best days for posting.
Marketing tips for Facebook
If you are hoping for higher engagement, you must post at 1 pm, 3 pm, or 4 pm.
You also need to monitor Facebook analytics to know when your audience and fans are active and set your customized posting time.
What is the best time to post on Instagram?
Instagram is another great platform, with active and participating users mostly from the ages of 18 to 30 years and everyone is in the race to gain more followers.
Posting at the right time on Instagram can maximize our results because most of the users check their accounts daily on Instagram.
Unlike Facebook, Instagram does not have a universal best time, but we can increase our engagement by posting at specific times, like weekdays and weekends.
- On Weekdays, posting at 6 am–9 am, 12 pm–2 pm, and 5 pm–6 pm are the best times.
- On Weekends, posting from 9 am to 2 pm is the best time. 9 pm–8 am is the best time for sharing videos for the entire week.
Worst time to post on Instagram
The worst time to avoid posting on Instagram is between 2 pm and 12 am on weekends. It is also good not to post between 3 pm and 4 pm all weekdays.
Expert’s recommended times
Different experts have shared their suggestions about posting on Instagram.
- TrackMaven suggests 9 pm–8 am as the best time for posting videos and pictures.
- Hubspot suggests posting between 2 pm and 3 pm and Thursday is the best day to post.
- The search engine journal suggests at 11 am on Monday, Tuesday, and Friday and at 2 pm on Tuesday.
- MarketingProfs suggests between 1 pm and 2 pm as the best time to post on Instagram.
Every expert will have different suggestions, but the best times to post on Instagram are 6 am to 9 am, 12 pm to 2 pm and 5 pm to 6 pm.
Marketing tips for Instagram
According to research, 81% of users use Instagram to search for new products and services. So we can increase our traffic by posting great content with proper hashtags, emojis, and color schemes.
What is the best time to post on Twitter?
Globally, Twitter has a massive number of monthly users, which is approximately 330 million. It is a great source to collect information regarding our targeted audience.
If you tweet at the right time, you can get massive engagement and achieve our objectives.
- On Weekdays, the best times to tweet on Twitter are from 9 am to 3 pm (from Monday to Friday) and from 5 pm to 6 pm (especially on Wednesday).
- On Weekends, mostly not the best days to post on Twitter, but still, 9 am to 11 am is considered a good time. So we should try to tweet during weekdays.
There are also a few other times to post on Twitter; you can try these times:
- 2 am to 3 am
- 6 am to 7 am
- 9 pm to 10 pm
The Worst Time to Post on Twitter
On Twitter, posting on weekends and from 8 pm to 9 am on weekdays is the worst. Now it is clear when we should post on Twitter.
Expert’s Suggestions
Different experts have shared their suggestions about posting on Twitter.
- Kissmetrics suggests 5 pm as the best time and Wednesday as the best day to post on Twitter.
- HowSociable recommends Friday as the best day and 9 am to 10 am as the best time to post on Twitter.
- G2 Learning Hub suggests 9 am to 4 pm for the entire week and 3 pm on Friday as the best times.
- Dan Zarrella recommends 5 pm to 6 pm as the best time for posting.
Marketing Tip for Twitter
So after hearing from all the experts, we can say that we should post on Twitter between 9 am and 6 pm for the entire week. With this strategy, our posts will reach more and more people.